AIRLUSO Film Productions
Ultra Trail Serra da Freita: case study cover The race that started trail running in Portugal
Documentaries

OS FILHOS DA FREITA.

The race that started trail running in Portugal.

Ultra Trail Serra da Freita · Arouca, Portugal · 2024

A trail race with almost twenty years of history, told by the people who created it, the people who run it and the people who live in the mountains.

+25K

YouTube views

45

Minutes of documentary

2

Official festival selections

25

People interviewed

The main film

Watch the final piece.

Stills from the documentary

The mountains and the people who run them.

Ultra Trail Serra da Freita project image, 1 of 9
Ultra Trail Serra da Freita project image, 2 of 9
Ultra Trail Serra da Freita project image, 3 of 9
Ultra Trail Serra da Freita project image, 4 of 9
Ultra Trail Serra da Freita project image, 5 of 9
Ultra Trail Serra da Freita project image, 6 of 9
Ultra Trail Serra da Freita project image, 7 of 9
Ultra Trail Serra da Freita project image, 8 of 9
Ultra Trail Serra da Freita project image, 9 of 9
What the race gained

A story people keep watching.

  1. Memory

    Almost 20 years on record.

    Told by the people who lived them, from the founder to the village residents.

  2. Festivals

    The film went beyond trail running.

    Over 25,000 views and official selection at two film festivals.

  3. Alive

    Two years on, still being watched.

    Athletes rewatch it and ask for the aerial footage for their own videos.

Have a story years in the making that has never been told?

Let's talk

We reply with three concrete options.

How it was made

Two people, an entire mountain range.

01

Structure before the race

The story of the race, the characters and the points along the course defined with the Confraria before race day.

03

25 voices, one film

Athletes, volunteers, organisers, the council and residents. The edit brings them together into a single story, from 2006 to today.