01
Every shot with a destination
With Transdev's marketing team, we settled before the shoot what each capture had to serve. Horizontal and vertical video, portraits for print, interviews for social media.
Campaigns & Product
Women at the Wheel.
Transdev · Famalicão, Aveiro, Viseu and Coimbra, Portugal · 2026
Transdev wanted to bring more women into driving. It did it with the women who already drive for it, and every piece of campaign content came from our shoot.
5
Drivers
4
Cities
3
Shooting days
14
Video pieces
The main film
Watch the final piece.
More pieces
More pieces for Transdev.
The campaign out there
Our content in every format.
The campaign's digital banner. Street posters, flyers and social media use the same photographs, all from our shoot.
Photography
Shot on the same day.
What Transdev gained
A campaign to put more women at the wheel.
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Women
The job is theirs too.
Real drivers showing people who never considered it that this job is for women too: stable, flexible and with a place for them.
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Real
Drivers from the company, not actresses.
They talk about the shift, the early fear and what changed. A job ad can't do that.
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14 pieces
The whole campaign, from one shoot.
Campaign film, full and Reel interviews, teasers, plus the photography on the street posters, flyers and banners. Material for print and digital.
It is a real pleasure to work with a team that is so available, flexible, positive and good-humoured, that always finds solutions and makes the whole process much easier. (…) More than a supplier, we found in Airluso a true partner for the future.
Working with Airluso on our Mulheres ao Volante campaign was a fantastic experience! A huge thank you to Vítor and Mariana, and to the whole team, for the dedication, patience, professionalism and enthusiasm they brought to every stage of the project. It is a real pleasure to work with a team that is so available, flexible, positive and good-humoured, that always finds solutions and makes the whole process much easier. We felt a genuine involvement with our project and a real drive to make things happen, which makes all the difference to the final result. We are very happy with the work and with the result achieved. More than a supplier, we found in Airluso a true partner for the future. Thank you for the excellent work! It is a pleasure working with you and we hope to keep developing many projects together!
Google review
How it was made
Three days, four cities.
02
One region per day
Famalicão on day one, Aveiro on day two, Viseu and Coimbra on day three, with motorway footage inside a moving coach between the two.
03
Interview and photography in parallel
Technical direction on image and sound, creative direction leading the conversation, photography between takes. A deliberately small crew so the drivers felt at ease.
